Welcome to the digital society of the 21st century. A society where any time, any where, at your fingertips, is increasingly and faster than ever, becoming the standard across industries, products, geographies and people.
It is no longer about millennials only – it is about our contemporary society and our everyday life across the globe. It is about mobility and convenience, as well as the consolidation of the smartphone era.
This new normal challenges the status quo as a whole – and the orchestras are no exception. Standing still is no option at all, and the way to the very survival involves a fair deal of innovation, strategy, technology and customer-centric attitude. It involves reimagining the possibilities and embracing new ways to conveying a message, to engaging with the audiences, to providing relevant and fulfilling experiences with music. Continue reading “When Virtual Reality meets the orchestra”
In the words of the Venezuelan conductor Gustavo Dudamel, ‘with an instrument you own the world’. He is one of the many believers in music’s power to unite and inspire people regardless of any possible barrier they may face.
Music can help us tell compelling stories, engage armies, share complex ideas and feelings, motivate action, promote meaningful conversation. Music can reach and touch people far beyond the limits of spoken words – in fact, music is this universal language by which human links are made without the need to share any common language.
The use of music to help convey messages is not new, but it is always delightful to find out about new uses. Continue reading “Music calling for action”
Listening to one of my favourite radio programmes the other day – BBC Radio 3’s Music Matters – I was delighted to learn more about a fascinating history of Mrs. Sylvia Caduff, the world’s first maestra. So many achievements, so many milestones… it is a shame her name is not spoken and revered everywhere when we comes to great conductors!
Who would say she had to hide behind a window of a room where Mr. Herbert von Karajan was giving a masterclass to young conductors at Lucern Festival one day, only to approach him by the end of it and… secure a test! Her very first time conducting, no formal specific study at all prior to that occasion – apart from conducting via… the radio at home.
Later on, Mrs. Caduff had some specific study, and was Leonard Bernstein’s assistant at the New York Philharmonic. Continue reading “The Long Journey Of Women To The Podium”
My first time live with Tchaikovsky’s 6th Symphony was back in 2010, when the French conductor Yan Pascal Tortelier beautifully conducted the Sao Paulo Symphony Orchestra at Sala Sao Paulo, in Brazil. It was not when I first heard this masterpiece, but it was certainly that one time when I seriously connected to it in a very deep way. I was lucky enough that a CD recording was made at that very session, enabling me to revive that magical event every now and then.
Tchaikovsky considered naming his 6th Symphony “Program Symphony”, but eventually gave up this idea since he was not willing to share his motivations, what the program was all about. Continue reading “Tchaikovsky: The ultimate essence of the symphony is Life”