When Virtual Reality meets the orchestra

Welcome to the digital society of the 21st century. A society where any time, any where, at your fingertips, is increasingly and faster than ever, becoming the standard across industries, products, geographies and people.

It is no longer about millennials only – it is about our contemporary society and our everyday life across the globe. It is about mobility and convenience, as well as the consolidation of the smartphone era.

This new normal challenges the status quo as a whole – and the orchestras are no exception. Standing still is no option at all, and the way to the very survival involves a fair deal of innovation, strategy, technology and customer-centric attitude. It involves reimagining the possibilities and embracing new ways to conveying a message, to engaging with the audiences, to providing relevant and fulfilling experiences with music. Continue reading “When Virtual Reality meets the orchestra”

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The Long Journey Of Women To The Podium

Listening to one of my favourite radio programmes the other day – BBC Radio 3’s Music Matters – I was delighted to learn more about a fascinating history of Mrs. Sylvia Caduff, the world’s first maestra. So many achievements, so many milestones… it is a shame her name is not spoken and revered everywhere when we comes to great conductors!

Who would say she had to hide behind a window of a room where Mr. Herbert von Karajan was giving a masterclass to young conductors at Lucern Festival one day, only to approach him by the end of it and… secure a test! Her very first time conducting, no formal specific study at all prior to that occasion – apart from conducting via… the radio at home.

Later on, Mrs. Caduff had some specific study, and was Leonard Bernstein’s assistant at the New York Philharmonic. Continue reading “The Long Journey Of Women To The Podium”

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